Samsung Launches Social Media Census

Ink cartridges maker Samsung has launched an innovative way of collating information about the diverse makeup of the UK.

Samsung's 'social census' project will encourage people to submit photos of a moment that represents their 'present' via social networking sites.

Called the Now Project and inspired by the 2011 national census, the images will eventually make a visual census of the UK.

Some famous figures, including TV presenter Tim Lovejoy, stylist Fred Butler and graphic designer Michael Johnson, have offered photos of themselves to kick-start the project.

Commenting on the social census, Michael Johnson said: "Capturing what 'now' is, will always have relevance.

"A social media census is a fascinating way to delve into the nation’s interpretations of what is valuable to them now."

Samsung has timed the census to link-up with the release of its Wave 11 handset.

This month, Samsung appointed Nick White, formerly of Fujifilm, as head of its digital imaging division.

Posted by Johnny McMaster.