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Digitisation To Affect Printer Ink Industry

The printer ink industry is likely to be changed by digitisation, it has been suggested.

Dr Mark Bohan, vice-president of technology and research at the Printing Industries of America, said the way in which information is communicated is changing.

"Certain products are going to move from printing to other areas and that's fine. It may well be the most effective way of doing it and we have no problem with what's going on," he stated.

Dr Bohan suggested that new printing opportunities will be created through the merging of content, including colour and data.

"There are many studies that have shown that a combination of the multimedia and the print provides a much better return on your investment," he said.

According to the British Printing Industries Federation, the UK ink cartridges industry enjoyed a more profitable quarter between July and September 2011.

Posted by Johnny McMaster.

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