Savvy Printer Ink Shoppers Spend £153 Million On Christmas Day

While most people were curled up on the sofa watching Doctor Who this Christmas Day, the savviest shoppers were hitting the web to scour the best printer ink and toner deals – spending an estimated £150 million in the process.

According to the Interactive Media in Retail Group (IMRG), 4.8 million people were expected to hit the online stores on the big day and could even break the £150 million barrier.

Boxing Day will be even busier – IMRG estimates that shoppers will part with £300 million for the first time.

The value and convenience of online shopping – high street retail has taken a hit due to the bad weather – and a rush to spend before the January VAT rise to 20 per cent will help online shopping perform strongly over the festive break, the IMRG said.

David Smith, managing director of the firm, commented: "Christmas Day has become a busy online shopping day in recent years, as people with an eye for value look to take advantage of the 24/7 nature of online retail.

"With many people not being able to get out to the high street sales due to the wide-ranging impact of the snow, online could see a real boost over the next few weeks."

According to Visa, yesterday (Thursday 23rd December) was Europe's busiest shopping day, with the merchant expecting to have processed approximately 38 million transactions worth €2 billion (£1.6 billion).


Posted by Johnny McMaster