Vertis Communications Begins Using HP Print Module Technology

Marketing communications company Vertis Communications has adopted HP Print Module technology as part of its colour-personalisation offerings.

The firm has incorporated four HP C500 imprinting stations into its direct marketing production process, while it is also working alongside the ink cartridge giant to create new direct-marketing programs to generate improved response rates.

It is hoped that the partnership will lead to a wider variety of graphics and messaging, allowing for improved content personalisation.

David Colatriano, chief operating officer of direct marketing at Vertis Communications, said: "Our installation of HP inkjet technology provides best-in-class solutions that engage customers and provide economy of scale for the ultimate level of personalisation and customisation."

These remarks come after HP unveiled its latest selection of products, which include the HP Officejet 150 Mobile All-In-One printer, which is aimed at business professionals who are looking for a durable way to print.

The manufacturer has also announced four new LaserJet models.

Posted by Johnny McMaster.