Printer Ink Heavyweight HP Labelled Market Leader

Manufacturer of printers and ink cartridges, Hewlett Packard (HP), has been shortlisted by industry analyst firm IDC has named HP a market leader.

A statement from HP revealed that IDC had completed its multivendor assessment study and highlighted that HP continues to maintain market leadership with high scores in strategic direction and offering capabilities.

The study looked favourably on HP's market leadership which had been gained as a result of a comprehensive strategy to deliver a unified experience across the office, onsite production and external printing arenas.

Bruce Dahlgren, senior vice president of the managed enterprise solutions, imaging and printing group at HP, said: "Looking ahead, market leadership will be defined by the ability to provide a consultative partnership focused on simplifying the most complex business processes and managing a larger print infrastructure."

The study praised HP's broad portfolio which has been enriched with industry solutions and features such as HP ePrint, the Open Extensibility Platform and FutureSmart firmware.

Posted by Canzil Ahmed.