Ink Firm HP Helps Storybook Efficiency

Ink giant Hewlett-Packard (HP) has seen its products used by a New York-based online photo products boutique in order to create a new storybook product.

According to HP, Pinhole Press has used its HP Indigo in order to help meet demand for personalised keepsakes and has done ever since November.

The Storybook is the company's first photobook which allows customers to personalise each page with text and also choose their own layouts in order to make it fully personal to them.

Alon Bar-Shany, vice president and general manager, Indigo division, HP, said: "Pinhole Press has successfully combined innovative web-to-print layouts, binding expertise, high-quality HP Indigo printer ink digital printing, and premium Mohawk papers to create a new product that makes an emotional connection with consumers."

A notable Storybook customer was Martha Stewart, who created a series of Storybooks featuring pictures of her new granddaughter.

Posted by Barry Ashmore.