Ink Giant Brother Sponsors Channel 4 Business Programmes

Printer company Brother has been confirmed as the sponsor of Channel 4's business programmes.

The ink and printer firm will endorse the Inspiring Success range of shows, including Secret Millionaire and Undercover Boss, with the agreement set to last through to December, reports The Drum.

Speaking to the news provider, Joanna Williams, head of marketing at Brother, said: "The Inspiring Success strand is a perfect fit for Brother, as it forms a very strong platform for our ‘At Your Side’ vision for the small business community."

Ms Williams went on to say that the deal represents a cornerstone for the company's branding strategy.

She continued by noting that Brother is aiming to "disrupt the printer market" with engaging campaigns.

News of the agreement is not the only major development at the company in recent months, as ChannelWeb has reported that UK channel organisation head Andy Forsyth has been moved into the position of sales and marketing director.

Posted by Johnny McMaster.