Brother Launches Printers And New Augmented Reality Service

Printer and ink cartridge manufacturer Brother has announced a series of printers which will be released into the market during a launch at The Armani Ballroom in Dubai.

Yuji Furukawa, representative director and senior managing executive officer at Brother, was the guest of honour at the evening's event and was also flanked by other senior members of the company. 

The event saw the launch of a variety of A3 and A4 printers including the MFC -J6510DW (A3), MFC-J6910DW (A3), MFC–J430W (A4), MFC–J625DW (A4) and the MFC–J825DW (A4). 

As well as launching these products, Brother also used the event to announce Brother AR, the company's upcoming augmented reality (AR) service. 

Mr Furukawa said: "As a famous saying goes, 'You don't just sell a machine, but a concept.' Brother, with its rich experience and pioneering history, could not have achieved all this success without our partners and the millions of Brother end-users, who are not only from this region but from across the world." 

The new AR application is specially designed so customers can experience printers at a more interactive level.

Posted by Jamie Foster.