Brother Aims For Bigger Share Of VAR Market With New Printers And Ink Cartridges

Ink cartridges manufacturer Brother is aiming to increase its VAR market share by launching a selection of mono laser printers.

These machines will be targeted at small and medium businesses, with the devices marking the first time that the company has provided maximum speeds of 40ppm, while paper capacity has jumped to 1050 sheets, reports ChannelBiz.

Speaking to the news provider, Andy Forsyth, senior general manager of UK sales and marketing at Brother, said: "We’re extremely proud of our very strong performance in the VAR/SI channel, which is purely down to the long-term relationships we’ve developed across this sector."

Mr Forsyth cited market intelligence as another reason why the company has been able to develop efficient printing solutions for customers.

Brother's profile in the industry was boosted recently after it was announced as the sponsor of Channel 4's business programmes, with the Drum reporting that the move will see the company endorse shows such as Secret Millionaire and Undercover Boss.

Posted by Johnny McMaster